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Joanna Notkin is founder and head designer of Looolo Textiles and an up-and-coming leader in the field of sustainable home products. Joanna believes that good design must strike a balance between process and materials to make a minimal impact on the environment. The name 'LoooLo' is a visual representation of '100%,' symbolizing the company's commitment to sustainability across every aspect of the design process: using organic materials during development, getting the product to market by way of eco-friendly printing and packaging, and ensuring that the environmental footprint that the products leave at the end of their useful lives is a positive one. (In fact, all LoooLo products are fully biodegradable, thanks in part to Joanna's partnership with Rohner Textiles, a shining example of Cradle to Cradle design in practice!) Joanna is driven by the fact that good design can help affect real global change, and she looks forward to the day when sustainable design is required in all industrial production. In the meantime, LooLo will continue to make a difference in her industry, one of the largest known environmental polluters, by creating her beautifully crafted, 100% sustainable products, encouraging Canadian farmers towards sustainable production, and educating consumers about the impact their choices make.
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